MASTER E-COMMERCE FROM THE GROUND UP
Build, Launch & Grow Your E-Commerce Business
A structured, practical programme covering product research, sourcing, store setup, digital marketing, fulfilment, customer acquisition and financial management — taught step by step, from first idea to running business.
- 8 training modules
- Practical tutorials
- Downloadable resources
- 12 months access
- Practical training
- Step-by-step lessons
- Downloadable resources
- Student dashboard
- Secure Paystack payment
What you will learn
Eight modules, from first idea to running business
Each module builds on the one before it, with video lessons, downloadable templates and a short quiz to confirm the material has landed.
E-Commerce Foundations
How online retail actually works, the business models available to you, and how to choose the right starting point.
4 lessonsView moduleProduct Research & Selection
A repeatable process for finding products with real demand and healthy margins — and rejecting the ones that look good but aren't.
4 lessonsView moduleSourcing & Supplier Relations
Find, vet and negotiate with local and international suppliers without getting burned.
4 lessonsView moduleSetting Up Your Online Store
Build a storefront that loads fast, looks trustworthy and converts visitors into paying customers.
4 lessonsView moduleDigital Marketing Fundamentals
Get the right people to your store using paid ads, search and email — measured properly.
4 lessonsView moduleSocial Media & Content Strategy
A content system you can sustain, built around the platforms your customers actually use.
4 lessonsView moduleOrder Fulfilment & Logistics
Deliver reliably, handle returns calmly, and keep customers informed at every step.
4 lessonsView moduleFinancial Management & Scaling
Know your numbers, protect your cash flow, and grow the business deliberately.
4 lessonsView moduleHow the training works
Four steps from enrolment to your first order
- 01
Enrol
Pay once through secure Paystack checkout. No subscription, no hidden fees.
- 02
Access Your Dashboard
Your student account is created automatically and the full course unlocks.
- 03
Watch & Practise
Work through lessons at your pace, download the templates and complete the quizzes.
- 04
Build Your Business
Apply each module to your own store as you go, not months later.
Who this training is for
Built for people starting from where you are
No prior experience is assumed. If you already sell online, the later modules will sharpen what you are doing now.
Complete beginners
Starting from zero with no prior e-commerce experience.
Students
Building an income skill alongside your studies.
Graduates
Creating your own opportunity rather than waiting for one.
9–5 workers
Setting up a side business around a full-time job.
Existing online sellers
Turning scattered efforts into a structured operation.
Aspiring entrepreneurs
Testing a business idea properly before committing capital.
Small business owners
Adding an online channel to an existing offline business.
Skill builders
Learning e-commerce to work with or for other brands.
What's included
Everything you need inside one student dashboard
Enrolment bonuses
Nine practical resources included with your enrolment
Templates and checklists you can use on your own business the same day you download them.
E-Commerce Starter Toolkit
The core documents, trackers and setup guides to open your store properly.
Included with enrolmentWinning Product Research Templates
Structured sheets for scoring and shortlisting product ideas.
Included with enrolmentSupplier Research Checklist
Every question to ask and check to run before you pay a supplier.
Included with enrolmentPricing Calculator
Work out landed cost, margin and break-even in minutes.
Included with enrolmentCompetitor Analysis Template
Compare rival stores on price, range, delivery and positioning.
Included with enrolment30-Day Launch Checklist
A day-by-day plan from decision to first live order.
Included with enrolmentAI E-Commerce Prompt Library
Prompts for research, copywriting, customer replies and planning.
Included with enrolmentProduct Description Templates
Fill-in structures for listings that answer buyer questions.
Included with enrolmentFacebook Ad Prompt Library
Starting points for ad angles, hooks and creative briefs.
Included with enrolment
Your instructor
Timilehin Akinyele
Lead Instructor, E-comm Academy Online
Timilehin Akinyele is an e-commerce practitioner and educator who has spent over 5 years building, running and advising online retail businesses across Nigeria and the wider African market. His work spans the full lifecycle of an e-commerce operation — from validating a product idea and negotiating with suppliers, to launching a storefront, running paid acquisition, and managing fulfilment and cash flow at scale.
Rather than teaching theory from a distance, Timilehin builds the curriculum from the same playbook he uses in practice. He has helped small business owners move offline shops online, guided first-time founders through their first profitable product, and worked with existing sellers to turn scattered efforts into structured, repeatable operations. His approach is deliberately practical: every module ends with something you have built, decided or documented for your own business — not notes you'll never revisit.
He is especially focused on the realities of selling in the Nigerian and African context: local sourcing and importing, Paystack-based payments, logistics and last-mile delivery, and marketing on the platforms customers actually use. His goal for every student is simple — leave the programme with a working store and the confidence to grow it deliberately.
What he brings to the classroom:
- Over 5 years of hands-on experience building and scaling e-commerce businesses in Nigeria and Africa
- Practical expertise across product research, supplier negotiation, store setup, digital marketing and fulfilment
- A track record of mentoring beginners, side-hustlers and established sellers toward structured, profitable operations
Student feedback
What students say
The entries below are clearly marked samples. They will be replaced with real, permission-granted student feedback as the programme runs.
Sample testimonial. Replace this with a real, permission-granted student comment from the Admin Dashboard.
On Module 2: Product Research & Selection
Sample testimonial. Replace this with a real, permission-granted student comment from the Admin Dashboard.
On Module 4: Setting Up Your Online Store
Sample testimonial. Replace this with a real, permission-granted student comment from the Admin Dashboard.
On Module 5: Digital Marketing Fundamentals
Sample testimonial. Replace this with a real, permission-granted student comment from the Admin Dashboard.
On Module 7: Order Fulfilment & Logistics
Curriculum preview
Every lesson, module by module
Browse the full lesson list before you enrol. Lesson videos unlock in your student dashboard after enrolment.
How online retail actually works, the business models available to you, and how to choose the right starting point.
- 1.1 What E-Commerce Really IsThe landscape of online retail in Nigeria and Africa, and where the opportunities sit today. 12:00 1 resourceFree preview
- 1.2 Choosing Your Business ModelDropshipping, wholesale, private label, retail arbitrage and services — the trade-offs of each. 15:00 1 resource
- 1.3 Understanding Your CustomerBuilding a simple, useful customer profile before you spend a naira on stock. 11:00 1 resource
- 1.4 Setting Up for SuccessRegistration, banking, tools and the workspace you need from day one. 14:00 1 resource Quiz
Pricing
Three ways to start
Take the workbooks on their own, the full video programme, or the full programme with 1-on-1 coaching and community access.
Starter Pack
Modules 1-3, PDF workbooks only
₦5,000
One-time payment
- Modules 1-3 written workbooks (PDF)
- Templates and checklists for the first three modules
- Read at your own pace
- Upgrade any time and pay only the difference
Most popular
Full Course
All 8 modules, video + PDF
₦25,000
One-time payment
- All 8 modules with video lessons
- Every downloadable template, checklist and worksheet
- End-of-module quizzes with explanations
- Progress tracking in your student dashboard
- Certificate of completion
Premium / VIP
Full course plus 1-on-1 coaching and community
₦100,000
One-time payment
- Everything in the Full Course
- 1-on-1 coaching sessions with the instructor
- Private community access
- Priority support
Secure Paystack checkout · 7-day refund policy · Start with the Starter Pack and upgrade later, paying only the difference.
Questions
Frequently asked questions
Start Building Your E-Commerce Skills Today
Enrol once and work through the full programme at your own pace, with the templates and checklists you need to apply every lesson to your own business.